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L’Oréal plans to launch the at-home hair color device in the US next year.
November 12, 2022
By: TOM BRANNA
Editor
L’Oréal’s Colorsonic has been named as one of the Time 2022 Best Inventions. The lightweight, handheld device uses an innovative, mess-free process to mix hair color and apply it evenly, delivering consistent hair color results for consumers at home. “What has remained consistent across the decades is our dedication to innovation,” said Barbara Lavernos, deputy chief executive officer, in charge of Research, Innovation and Technology. “We’re thrilled to see one of our latest L’Oréal Beauty...
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